sound and vision

Music videos are probaly the ultimate exspression of feeling, passion and it represents many diffrent trends and social groups from emo to gangster rap. It also brings many diffrent forms of contemporary culture coming together.
-commodification

-textual 'schizophrenia'

-the postmodern disappearance of reality

-the erosion of authentcity

inauthentic authenticity
This is when we as an audience know that the band is not actually singing in a music video but rather acting and miming, but because we are more focused on the visual images of the video we do not care.

MTV
MTV is a major development in the world of music because it brought music videos to the real forefront of the music world where as before the bands focused on music. It also meant that band started using their videos to really advertise and promote heir band.

Music videos
Incresingly bands are focusing more on image than music, this is because people are focusing more and more on the image of an artist or band than the music, it is because of this that maybe the best artist are not getting their chance because they may be ugly, spotty or fat. Another key example of this is how on ertain tv shows people talk about how they perform to the crowd and that they look like a star and this suggest that there maybe certain attributes you have to have to be a star rather than just being a good singer or muscian.

new culture form
Music videos have been around since around1980 but it has only just been in the last 10 years that the music video and image are just as important or even more important than the music. It has also been in the last 10 years that the videos portrays the artist feelings or the maeaning of the song because it just use to be the band performing but know it has images and effects which really portrays the song to the audience.



However there is an incresing change in the ratio of music and sound compared to the amount of visual images and sequences this is due to the fact their is a belief growing that 'the youth of today listen with their eyes' this is because of the great advances in technology that allows media producers to encorperate increasing levels of visual image effects.