Q4 how did you use media technologies in the constructive,research planning and evaluation stages

we used many diffrent forms of media to produce our video, digi pack and website.


We used several sources in collecting our research, i mainly used wikepedia to gain my research, i used this because it is normal has very detailed and relevant infomation on it that is easy to access. I have also used search engingenes to help me find the information that i needed to create a successful piece of successful work, i used search engines because they are very useful for taking a very large amount of information and narrow it down to just the relevant things that you need for the precise thing you are looking for. I have also read several music magazines to help gain a more broader understanding of the music industry and how a band or artist turns themself into alomst a product. Using theese forms of technology relally gave me a broad view of the music indusrty as a whole, however they are enonomus normally the information can be unrealiable so you have to cross reference the infomation which i have done because every piece of primary research i have done i can back it up with secondary research.





In our planning stages we used lots of diffrent forms of technology to help us with our planning stage. we used a camera phone to take some basic shots because it was small and easier to use than the other camera we had, we used theese shots to help us plan what we would include in our movie video because they gave us an idea of what worked and what didnt. We also used the technology of you tube because we watched some animated music videos and this also gave us a good idea of what sort of things are included in a music video. We also used editing software in our planning stage because we could add basic effects to give us an idea of what looked good and what didnt. this really helped us because we knew what kind of effects to use and what not to use. We also used the media intranet at school to get early feedback about what people thought of our ideas and early videos, this was very helpful because it gave us an impresion of what our target audience liked and what they disliked.





we used a high quality camera to create the stop aniamtion for our video and with out this technology we would not have been able to create such a high quality piece of work. we also used the high quality camera in the creation of our digi pack because we took phorographs of bar codes and also the dvd logo. We also used editing software in the construction of our video, this was very helpful because it allowed to get rid of footage we didnt wish to use and the video we wanted to use we could enhance and increase the quality by using a range of blurs, filters and animation. we have also used Music editing softwere to shorten the length of our song because we didnt have enough footage and we also used it to make the music in sync with the film. This was vital because without the editing software our video would be out of sync and not match the music or lyrics.



we also used several forms of technology to gain audience feedbak, we used the internet to gain comments from people about all our work from the planning stage to the evaluation stage. This was vital because we used this feedback all the way through our work, if it we didnt have this feedback then we would not have been able to change and adapt our music video and ancillery text and this could have made them not as good as it is. We also used youtube to gain feedback about our music video, this was invaluable because it allowed us to gain constant feedback and comments about our music video at every stage of production and without this feedback from our audience we would not have been as in tune with what they wanted and enjoyed in our music video and also what we needed to change. Without the technology to gain this feedback i feel that our products would not be as good as they are now.



We also used DvD extras to show our pier group and media class our work, this was absolutly vital because we could get important informed feedback from people who are doing the same work we are doing. Other people dvd extras also greatly aided us because they gave us ideas and techniques they we could have included in our music video.



We also used adobe photoshop elements 0.5 to aid us in the time consuming stop motion, in particular the way in which you can add layers and detach and move indivdual piece of the model really aided us because without it the process would have been to difficult and time consuming to do and this would have had a catashrophic effect on our music video. We also used it in the creation of our digipack cover because we could use it to rescale the canvas and add in images that greatly improved the quality of it.

we also used windows movie maker to put all the animation together, we used it because it was easy to use and also it was ideqal for whta we wanted to use it for because it had a diffrence between the general frames of 12 seconds but we could also increase this to 24 if we needed to. We also used to it to cut the music down by 40 seconds however we would use vegas movie maker to refine this.

we used vegas movie maker to edit the final production video, we used this because we knew that it was a very good programme that we had use before so was familiar with it. We used it to add the real life footage that we removed later because it wasnt very good, we then used it to repeat and change certain scenes so that we had enough footage, this proved easy and i belive this was down to the ease of access that comes with vegas movie maker, we also added effects suchas the lighting near the end of the song.

We also used technology to actually do this blog and all the writen side of the work, it is because of the internet that i feel our work is too a high standard because it aided us with the research and planning without which we not have had a clue about what to include into it.

Q3 what have you learnt from your audience feedback

I have learnt from the feedback which i recieved from many sources that aniamtion is very popular in this kind of music genre and video.

The things that i reall y focused my feed back on was did the video work. the feedback that i received was that it did while it was in animation but when we incorperated real life footage it defiantly lost its appeal, it was because of this that we decided to scrape the real life footage and concentrate on doing purely animation. I also noticed that their were certain scenes that people liked this gave me the idea to repeat theese scens. Once i had done this the feedback i received greatly improved because of the repeated and reveresed footage. this shows how i have used my feedback to successfully improve my work. It was also because of my early feedback that i came to realise that the clay models were particulary popular and people enjoyed watching them, it was because of this as well with the normal conventions of a punk rock video that i knew i had to use the clay models as the main centre piece of the film.

I also made sure that when we ask people questions and offer them questionaires i make sure that i always include a mixture of open and closed question. I do this so that i can get a large overview of what people think but i can also ask them specific things that i need to know. This was very usually because i can get an overview of what people think about it by using open questions and i use closed questions so i can know exact details about things i need to know.

I have also noticed because of my feedback that because i had created a popular music video people began to enjoy the actual song whereas before they were not so interested in it. This made me realise the amount of impact that my video has on my chosen audience because it can greatly influence how they act and what they are interested in. This is a very important factor because it shows how music can seriously impact on people culture and behaviour

Our teachers also loooked at our work they said that they loved it and it was a very good piece of work that should be a good grade. However they agreed that the real lifve footage does not work very well with the meadia and they felt that it would be better to repeat footage and add effects into the video.

Q2 how effect is the combination of your main product and two ancillary texts

I belive that the combition of out main piece and our two ancillary text (website and digi pack) work very well together because they make the band look professional, they appeal two our intended audience and they make a band instantly reconisable


Our logo is very complex in its creation but is portrayed simply enough so that people can recongnise and connect with it, it has a singel word so that it can be easily remember and recognised and it also makes the bands logo stand out and makes it diffrent from other bands logos. Our logo also has a very simple base image but we have adapted it so it does not look just like an ordinary logo and it is this simplicity mixed with flair and clour so that it looks diffent but not so overally diffrent that you cannot connect it with the band or the bands style. The logo has a mixture of clours which both represent success and also makes it diffrent from any other bands logo and therefore gives it an indivduality which is vital for creating the band as more than just a band but also a brand. Our logo is also highly marketable and we can use it to attract people to our band. Our logo has also been encorperated into our band website and on our digi cover. The way in which we have used and portrayed our logo can help our target audience who are younger people because we have images and colours which the can associate with their social groups and style of music.

Our website also helps us to connect and address to our target audience because of the way in which the website is set up and how information is portraed to them. we have used colours and stlye of fonts which they can associate with other popular websites that they encounter every day. we have also set it up as a social network site so that people can talk and exspress their diffrent ideas about the band and they are also use to using theese kinds of websites they familiarise themselfes with the website and the band. This is the link to our website
http://www.wix.com/sammylou/goldfinger-websitegoldfinger-website




and this a screen shot of our website



Our digi pack will also attract our target audience because it is eye catching and we have used images that they can associate with youth culture, social groups and diffrent forms of their music culture.

in our main video piece we have used animation to connect with the retro, unusual and rebeliouse side of being a youth. The fact that it is disorganised and just sort of go with the flow attitude of the video also fits in with youths tendouses to not really worry about anything, it also has a relaxed style about it and this also would appeal to younger people.


Theese 3 things have also really helped us with our marketing strategic because we have realised that you must always make sure you can portray the band in the correct contens and to make sure that you advertise the band at every stage and in every form of contact with the public. It also made me aware of the fact that the way we advertise the band has a great effect on our audience because if we portray iit in the wrong way we will lose fans.


I also belive that theese three things deliver our message, genre , ideology and subculture clearly and because they successfully do this it increase our creadibility as an artist and band.


we have also used synergy to create a brand and to portray our band and video in the correct wway. We can use many forms of media to do this. We can use magazinez,the internet,the tv, the radio and many other forms. We chose the two which we felt would be the most effective which was advertising the band on the digi pack and also the website.

Q1. IN WHAT WAYS DOES YOUR MUSIC VIDEO USE, DEVELOP OR CHALLENGE THE FORMS AND CONVENTIONS OF MUSIC VIDEO?

It is almost impossible to say how my video really challenges the forms and conventtions of a music video because there are so many diffrent forms and conventions wihin the music industry. However i feel that my video does challenge some forms and conventions of a music normal punk rock music video.

The normal conventions and forms of a normal punk rock video are using the band and in particular the lead singer as the main charcter and focus of the video. They also normally foolow a loose narrative based on the words and lyrics of the song, our video does not really do this because it is not organised enough to do it apart from at the very, we did this on purpose because wanted the video be abstract and disorganised.

the video reflects the structure of the song because when there are drums and guitars we have images of drums and guitars and this fits in with normal forms and conventions of a punk rock video because they too use this technique.

our video relise heavily on montage editing because it has several forms of animation in it and this its in with the normaly forms and conventions of a normal music video. It also uses juxtaposed scenes because we swith from the band to lighting and then to a guitarist and a normal music video does this.

it also challenges the authenticty of the band because they are models of plaster scene and clay. This challenges the forms and conventions of a punk rock video because a video in the style of punk rock very often include images of the band . Our video also challenges the forms and conventions of a music video because they are normally very structured and have a clear and precise series of events and sequences whereas in ours it is structured in the begining but as the the music changes and becomes more fast and disorganised so does our video. We did this because we wished our video to be more retro and abstract, this is also a key reason for us using animation because it makes it look more abstract.

We have also included in our video the title of the song and the band at the beginning of the video and the end, we did this because it makes it seem more realistic because when you see videos on music channels they always introduce the name of the song and artist or band. however the way in which we present the titles of the song and name of the band challenges the normal forms and conventions of a music video beacuse we do it in animation and it is all over the screen.

We have also structured our music video to fit in with the forms and conventions of a music video in the style of punk rock because we use lots of shots of the animated models who are the main characters, we have used close ups to emphasize their importants and this fits in with the form and conventions because in a punk rock style video their are normally lots of shots of the band and mostly close ups of the lead singer.

The way in which we match and use images which portray the music and lyrics also conforms with the conventions and forms of a music video because in a punk rock style video their are normaly images which portray the meaning of the lyrics and music.

we have challeneged the forms and conventions of music videos in another way because the lead singers voice is used as an instrument this is known as grain of voice we have not really used this technique because 90% of our video is images of the band and images but not really many of the lead singer.

The fact that we hve used models as our main performers challeneges the forms and conventions of a music video because a punk rock video normally uses real life people and very rarely inanimate objects in their videos.

Our video is also a disjunctured video because it is completely abstarct and this also conforms with the forms and conventions of a music video because they can sometimes be completely abstar, suchas michael gondrys video for the white stripes.

It challenges the forms and conventions of a music video as well because we have a mixture of faced editind mixed with slo mo and this is not like a normal video because they are usally either faced paced or slow depending on the speed of the music.

The fact that it looks cool also greatly increases its repeapetability because it will always be interesting and exciting to the audience and this is what all music videos try and do.

ancillery text and digipack cover

we are going to create a homepage for the band as our ancillery text. And for our didgipack we felt that it was vital that we keep within the genre of punk rock hence the colour scheme and we also knew it had to be eye catching and we felt that it should have an air of autheticity about hence the use of original art work

This is our digipack cover

post production

the post production of this video was rather difficult for the main reason that we did not have enough footage for the length of the song, we decided that the the only way to correct tis was to cut the song down so it fitted the music. The problem with this is that it takes a long time and is very difficult to get it to match and be in correct time with the music and lyrics, we decided to use vegas movie maker to do this because we knew how to use it. We also decided to add effects into the video so that it is interesting and does not become monotomos for the audience, this is another key reason why we used vegas movie maker because it comes with a large variety of effects.

we used effects that were interesting and we used them in very clever ways to portray the meaning oof the song.

We used a lighting effect to portray the idea of the storm clouds fighting, we reversed the footage to show the character who was sucked into the computer screen escaping back through the screen to his own real world and we added in slow motion in certain sections because the lyrics of the song and the music slowed down.

creating video part 5

Because we had decided to take the real footage out we had around 30 seconds left with no footage, this is where the idea of repeating scenes came into action. We used reapeted scene of the band playing the music to keep within the conventions of the style of punk rock. We also added in lightning to keep the audience interested in the song because they would want to know what is happening, we also added in images of the stars because of the relevence of the lyrics.

we then added all the scenes of footage together and we edited them to match the pass of the song so when it is quick and face the editing is quick and fast and when the song slow downs near the end the images stay longer on the screen to slow the pace of the video down. We also changed the speed of the reapeted sceenes so it looks as if we didnt just copy them there is a slight diffrence so the audience would not lose interest.

This is the final video the only work which did to it was polish it up a bit.