Thursday, December 10, 2009
Q4 how did you use media technologies in the constructive,research planning and evaluation stages
We used several sources in collecting our research, i mainly used wikepedia to gain my research, i used this because it is normal has very detailed and relevant infomation on it that is easy to access. I have also used search engingenes to help me find the information that i needed to create a successful piece of successful work, i used search engines because they are very useful for taking a very large amount of information and narrow it down to just the relevant things that you need for the precise thing you are looking for. I have also read several music magazines to help gain a more broader understanding of the music industry and how a band or artist turns themself into alomst a product. Using theese forms of technology relally gave me a broad view of the music indusrty as a whole, however they are enonomus normally the information can be unrealiable so you have to cross reference the infomation which i have done because every piece of primary research i have done i can back it up with secondary research.
In our planning stages we used lots of diffrent forms of technology to help us with our planning stage. we used a camera phone to take some basic shots because it was small and easier to use than the other camera we had, we used theese shots to help us plan what we would include in our movie video because they gave us an idea of what worked and what didnt. We also used the technology of you tube because we watched some animated music videos and this also gave us a good idea of what sort of things are included in a music video. We also used editing software in our planning stage because we could add basic effects to give us an idea of what looked good and what didnt. this really helped us because we knew what kind of effects to use and what not to use. We also used the media intranet at school to get early feedback about what people thought of our ideas and early videos, this was very helpful because it gave us an impresion of what our target audience liked and what they disliked.
we used a high quality camera to create the stop aniamtion for our video and with out this technology we would not have been able to create such a high quality piece of work. we also used the high quality camera in the creation of our digi pack because we took phorographs of bar codes and also the dvd logo. We also used editing software in the construction of our video, this was very helpful because it allowed to get rid of footage we didnt wish to use and the video we wanted to use we could enhance and increase the quality by using a range of blurs, filters and animation. we have also used Music editing softwere to shorten the length of our song because we didnt have enough footage and we also used it to make the music in sync with the film. This was vital because without the editing software our video would be out of sync and not match the music or lyrics.
we also used several forms of technology to gain audience feedbak, we used the internet to gain comments from people about all our work from the planning stage to the evaluation stage. This was vital because we used this feedback all the way through our work, if it we didnt have this feedback then we would not have been able to change and adapt our music video and ancillery text and this could have made them not as good as it is. We also used youtube to gain feedback about our music video, this was invaluable because it allowed us to gain constant feedback and comments about our music video at every stage of production and without this feedback from our audience we would not have been as in tune with what they wanted and enjoyed in our music video and also what we needed to change. Without the technology to gain this feedback i feel that our products would not be as good as they are now.
We also used DvD extras to show our pier group and media class our work, this was absolutly vital because we could get important informed feedback from people who are doing the same work we are doing. Other people dvd extras also greatly aided us because they gave us ideas and techniques they we could have included in our music video.
We also used adobe photoshop elements 0.5 to aid us in the time consuming stop motion, in particular the way in which you can add layers and detach and move indivdual piece of the model really aided us because without it the process would have been to difficult and time consuming to do and this would have had a catashrophic effect on our music video. We also used it in the creation of our digipack cover because we could use it to rescale the canvas and add in images that greatly improved the quality of it.
we also used windows movie maker to put all the animation together, we used it because it was easy to use and also it was ideqal for whta we wanted to use it for because it had a diffrence between the general frames of 12 seconds but we could also increase this to 24 if we needed to. We also used to it to cut the music down by 40 seconds however we would use vegas movie maker to refine this.
we used vegas movie maker to edit the final production video, we used this because we knew that it was a very good programme that we had use before so was familiar with it. We used it to add the real life footage that we removed later because it wasnt very good, we then used it to repeat and change certain scenes so that we had enough footage, this proved easy and i belive this was down to the ease of access that comes with vegas movie maker, we also added effects suchas the lighting near the end of the song.
We also used technology to actually do this blog and all the writen side of the work, it is because of the internet that i feel our work is too a high standard because it aided us with the research and planning without which we not have had a clue about what to include into it.
Q3 what have you learnt from your audience feedback
The things that i reall y focused my feed back on was did the video work. the feedback that i received was that it did while it was in animation but when we incorperated real life footage it defiantly lost its appeal, it was because of this that we decided to scrape the real life footage and concentrate on doing purely animation. I also noticed that their were certain scenes that people liked this gave me the idea to repeat theese scens. Once i had done this the feedback i received greatly improved because of the repeated and reveresed footage. this shows how i have used my feedback to successfully improve my work. It was also because of my early feedback that i came to realise that the clay models were particulary popular and people enjoyed watching them, it was because of this as well with the normal conventions of a punk rock video that i knew i had to use the clay models as the main centre piece of the film.
I also made sure that when we ask people questions and offer them questionaires i make sure that i always include a mixture of open and closed question. I do this so that i can get a large overview of what people think but i can also ask them specific things that i need to know. This was very usually because i can get an overview of what people think about it by using open questions and i use closed questions so i can know exact details about things i need to know.
I have also noticed because of my feedback that because i had created a popular music video people began to enjoy the actual song whereas before they were not so interested in it. This made me realise the amount of impact that my video has on my chosen audience because it can greatly influence how they act and what they are interested in. This is a very important factor because it shows how music can seriously impact on people culture and behaviour
Our teachers also loooked at our work they said that they loved it and it was a very good piece of work that should be a good grade. However they agreed that the real lifve footage does not work very well with the meadia and they felt that it would be better to repeat footage and add effects into the video.
Q2 how effect is the combination of your main product and two ancillary texts
Our logo is very complex in its creation but is portrayed simply enough so that people can recongnise and connect with it, it has a singel word so that it can be easily remember and recognised and it also makes the bands logo stand out and makes it diffrent from other bands logos. Our logo also has a very simple base image but we have adapted it so it does not look just like an ordinary logo and it is this simplicity mixed with flair and clour so that it looks diffent but not so overally diffrent that you cannot connect it with the band or the bands style. The logo has a mixture of clours which both represent success and also makes it diffrent from any other bands logo and therefore gives it an indivduality which is vital for creating the band as more than just a band but also a brand. Our logo is also highly marketable and we can use it to attract people to our band. Our logo has also been encorperated into our band website and on our digi cover. The way in which we have used and portrayed our logo can help our target audience who are younger people because we have images and colours which the can associate with their social groups and style of music.
Our website also helps us to connect and address to our target audience because of the way in which the website is set up and how information is portraed to them. we have used colours and stlye of fonts which they can associate with other popular websites that they encounter every day. we have also set it up as a social network site so that people can talk and exspress their diffrent ideas about the band and they are also use to using theese kinds of websites they familiarise themselfes with the website and the band. This is the link to our website
http://www.wix.com/sammylou/goldfinger-websitegoldfinger-website
and this a screen shot of our website

Our digi pack will also attract our target audience because it is eye catching and we have used images that they can associate with youth culture, social groups and diffrent forms of their music culture.
in our main video piece we have used animation to connect with the retro, unusual and rebeliouse side of being a youth. The fact that it is disorganised and just sort of go with the flow attitude of the video also fits in with youths tendouses to not really worry about anything, it also has a relaxed style about it and this also would appeal to younger people.
Theese 3 things have also really helped us with our marketing strategic because we have realised that you must always make sure you can portray the band in the correct contens and to make sure that you advertise the band at every stage and in every form of contact with the public. It also made me aware of the fact that the way we advertise the band has a great effect on our audience because if we portray iit in the wrong way we will lose fans.
I also belive that theese three things deliver our message, genre , ideology and subculture clearly and because they successfully do this it increase our creadibility as an artist and band.
we have also used synergy to create a brand and to portray our band and video in the correct wway. We can use many forms of media to do this. We can use magazinez,the internet,the tv, the radio and many other forms. We chose the two which we felt would be the most effective which was advertising the band on the digi pack and also the website.
Q1. IN WHAT WAYS DOES YOUR MUSIC VIDEO USE, DEVELOP OR CHALLENGE THE FORMS AND CONVENTIONS OF MUSIC VIDEO?
ancillery text and digipack cover
This is our digipack cover
post production
we used effects that were interesting and we used them in very clever ways to portray the meaning oof the song.
We used a lighting effect to portray the idea of the storm clouds fighting, we reversed the footage to show the character who was sucked into the computer screen escaping back through the screen to his own real world and we added in slow motion in certain sections because the lyrics of the song and the music slowed down.
creating video part 5
we then added all the scenes of footage together and we edited them to match the pass of the song so when it is quick and face the editing is quick and fast and when the song slow downs near the end the images stay longer on the screen to slow the pace of the video down. We also changed the speed of the reapeted sceenes so it looks as if we didnt just copy them there is a slight diffrence so the audience would not lose interest.
This is the final video the only work which did to it was polish it up a bit.
Monday, December 7, 2009
creating video part 4
However after encorperating the real life footage with the animation we felt that it did not work very well together, so we decided to attempt to get feedback about it and it confirmed our belief that it was not very good so we decided to get rid of the real life footage and to do more animation. The only problem was that we were running out of time so we decided that we could repeat some scenes because very often in punk rock music they have repeated scenes.
We then edited the animated scenes that we had done
i am also very pleased with how my video is progressing, i feel that the animation is to a good quality and is relevant with the song and in sync with the lyrics.
Thursday, December 3, 2009
creating video part 3
We then used the animating software to incorperate special effects to enfasize that he was coming from the animated world to the real one.
We then used a tracking shot of him running and hoping over a fence, we did this tto show his haist and determination to get away from the animated world.
we then used a low angled show of simon running towards and over the camera, we did this to to again emphasize his determination to get away from the animation world.
Monday, November 23, 2009
creating video part 2
we decided that we would incorperate the real life footage with the animation so it looks as if the characters jump from the animated world to the real one. we also felt that this would make it more enjoyable and let the viewers to connect more with the video.
Saturday, November 14, 2009
creating video


we then edited and put together the first section of our movie, we gave it a quick fast passed editing because the song at this point of the video is quite fasted passed.
i am very happy with this first section because it has come together very well and is in time with the music and lyrics.
Tuesday, September 29, 2009
Monday, September 28, 2009
planning of video
We then did several experiements with diffrent forms of cgi, filming and animation. we did this to help us to decide what techniques and technologies we would use to create the animation for our music video. we decided on using vegas movie maker to edit our video, we chose this because we had used it last year and were familiar with using it. We also decided on using windows movie maker to bring all the diffrent pictures we had taken for the stop maotion process, we chose this programe because we all had access to it and were all familiar with using it. The final computer programe we used was photoshop, we used this to arrange and sort out our pictures, we also used this programe because again we all had easy access to it and all knew how to use it.
First attempt
we then decided on what to actually include in the video, we felt that it was important that we include images relevant to the words and also the mood of the song. To help us do this we researched several diffrent movies the first one that stood out and i enjoyed was michael gondry music video for the white stripes.
the next video which i thought was good was the gummy bear video
The last video which i watched which i felt could really help was gorillaz video feel good inc
Theese videos really gave me some very good ideas that i want to encorperate into our video.
We then decided on what genre and song we would use for the video. we decided on using the genre of punk rock and the song too many nights too many faces by goldfinger, we chosed this song because we felt that the llyrics gave us a wide variety of images and ideas we could use n the video, we also chose the band because we had already done research into the band.
The lyrics of the song are
too many nights too many faces
i dont know where ive been
too many days with two many places
i dont know who i am
drive into the lights the streets are like rain clouds
drive into the night wheels keep on turning
the skys are still burning rain clouds star a fight
far away from home rolling like hills
the sea is my homeland wishing upon a car
miles are miniutes and days are my cities
recording a life on a map
far away from home
too many nights too many faces
i dont know where ive been
too many days with too many places i dont know who i am
and the stars make a picture and the stars are my heaven to see
and the stars make a picture and the stars my heaven to see
The general idea of the music video is that someone gets sucked through a pc screen and a super heor follows him to save him and bring him back to his own world, they go through several forms of animation trying to escape from the world.
the next piece of planning we did was to look at the original video
The things that really stood out for me are the fact that it is just mainly the band performing live and just messing around, i also noticed that it had some xplicit content in so may not be suitable for certain audiences. I also noticed how the editing is in time with the music and this is something i think that we will include in the music video.
Sunday, September 20, 2009
basic music video forms and conventions
The common things i have picked up on are
- lyrics establish the general feeling, mood and sense of subject rather than the actual meaning of the songs and lyrics
- the tempo of the song very often defines the editing pace
- punk rock music videos very often include the images of the band
- ballads or soul very often just involve the artist or singer in a relaxing place suchas a beach
- R&B music videos vey often involve the artist and the thing they are singing about suchas if they are singin about a girl
- Rock bands will very often include live images and videos from their perfomances
Theese are the basic forms and conventions which diffrent forms of music use in their videos.
Wednesday, September 16, 2009
define music video
-mercer belives that they are part of the cinamatic genre or a short film accompied by music
-Fry and Fry belives that they are merely adverts portraying and advertising the band
-Walker sees them as visual art
-Marcus sees them as no more than semiotic pornography
All theese views show the complexite of music videos and forevey arguement and opion there is always a counter arguement and opion.
The book also challenges the view and opinion that MTV are totally responsible for the lack of attention span and modern society relianse on visual images to enjoy music, however it also argues that if it were not for this dependence then alot of stars may not have achieved their stardum.
Monday, September 14, 2009
music directors



Wednesday, September 9, 2009
sound and vision
-commodification
-textual 'schizophrenia'
-the postmodern disappearance of reality
-the erosion of authentcity
inauthentic authenticity
This is when we as an audience know that the band is not actually singing in a music video but rather acting and miming, but because we are more focused on the visual images of the video we do not care.
MTV
MTV is a major development in the world of music because it brought music videos to the real forefront of the music world where as before the bands focused on music. It also meant that band started using their videos to really advertise and promote heir band.
Music videos
Incresingly bands are focusing more on image than music, this is because people are focusing more and more on the image of an artist or band than the music, it is because of this that maybe the best artist are not getting their chance because they may be ugly, spotty or fat. Another key example of this is how on ertain tv shows people talk about how they perform to the crowd and that they look like a star and this suggest that there maybe certain attributes you have to have to be a star rather than just being a good singer or muscian.
new culture form
Music videos have been around since around1980 but it has only just been in the last 10 years that the music video and image are just as important or even more important than the music. It has also been in the last 10 years that the videos portrays the artist feelings or the maeaning of the song because it just use to be the band performing but know it has images and effects which really portrays the song to the audience.
However there is an incresing change in the ratio of music and sound compared to the amount of visual images and sequences this is due to the fact their is a belief growing that 'the youth of today listen with their eyes' this is because of the great advances in technology that allows media producers to encorperate increasing levels of visual image effects.
Monday, August 24, 2009
i then researched in more detail about specific punk rock bands, the bands i researched were
goldfinger

Goldfinger was formed by John Feldmann on vocals and guitar, Simon Williams on bass, Darrin Pfeiffer on drums, and Charlie Paulson on guitar. Before they were signed to a major label, they released an EP titled Richter. Many of the songs on Richter are demo versions of songs on their full length debut, Gold finger, which was released in 1996. Though their second album, Hang-Ups, was less successful, the band still maintained a devoted fan base in the hardcore community. Their third studio LP was Stomping Ground, which sold poorly in the US but was a modest hit in some European countries, thanks to their cover of Nena's "99 Luftballons" sung partly in German. Their next album, Open Your Eyes (2002), was the first for their new record label, Jive/Zomba
blink182

Sum 41 is a rock band from Ajax, Ontario, active since 1996. The current members are Deryck Whibley (lead vocals, rhythm guitar), Jason McCaslin (bass guitar, backing vocals), Steve Jocz (drums, backing vocals), and Tom Thacker (lead guitar, backing vocals, keyboard). Sum 41 has sold over 4 million albums worldwide The range of Sum 41's musical influences varies through many different styles. They have obvious roots in punk rock, with bands like The Dead Boys and NOFX. In addition, a firm root in hip hop acts like the Beastie Boys is apparently present. The latter is most effectively observed in the rap rock style of singles like "Fat Lip" and "It's what We're All About". Their studio album, Does This Look Infected?, was heavily influenced by The Offspring. The band also cites The Beatles, Oasis, Iron Maiden, and Metallica as influences; the latter two influenced Sum 41's use of metal.
The Exies


Monday, August 17, 2009
Questionaire
Thursday, August 13, 2009

we decided on doing a song in the style of punk rock because we all enjoy it and are familiar with the conventions and genres of a punk rock music video, they are normaly very powerful, and normally feature the band and images or scenes which represent the music or lyrics which are being sung.


