Our logo is very complex in its creation but is portrayed simply enough so that people can recongnise and connect with it, it has a singel word so that it can be easily remember and recognised and it also makes the bands logo stand out and makes it diffrent from other bands logos. Our logo also has a very simple base image but we have adapted it so it does not look just like an ordinary logo and it is this simplicity mixed with flair and clour so that it looks diffent but not so overally diffrent that you cannot connect it with the band or the bands style. The logo has a mixture of clours which both represent success and also makes it diffrent from any other bands logo and therefore gives it an indivduality which is vital for creating the band as more than just a band but also a brand. Our logo is also highly marketable and we can use it to attract people to our band. Our logo has also been encorperated into our band website and on our digi cover. The way in which we have used and portrayed our logo can help our target audience who are younger people because we have images and colours which the can associate with their social groups and style of music.
Our website also helps us to connect and address to our target audience because of the way in which the website is set up and how information is portraed to them. we have used colours and stlye of fonts which they can associate with other popular websites that they encounter every day. we have also set it up as a social network site so that people can talk and exspress their diffrent ideas about the band and they are also use to using theese kinds of websites they familiarise themselfes with the website and the band. This is the link to our website
http://www.wix.com/sammylou/goldfinger-websitegoldfinger-website
and this a screen shot of our website
Our digi pack will also attract our target audience because it is eye catching and we have used images that they can associate with youth culture, social groups and diffrent forms of their music culture.
in our main video piece we have used animation to connect with the retro, unusual and rebeliouse side of being a youth. The fact that it is disorganised and just sort of go with the flow attitude of the video also fits in with youths tendouses to not really worry about anything, it also has a relaxed style about it and this also would appeal to younger people.
Theese 3 things have also really helped us with our marketing strategic because we have realised that you must always make sure you can portray the band in the correct contens and to make sure that you advertise the band at every stage and in every form of contact with the public. It also made me aware of the fact that the way we advertise the band has a great effect on our audience because if we portray iit in the wrong way we will lose fans.
I also belive that theese three things deliver our message, genre , ideology and subculture clearly and because they successfully do this it increase our creadibility as an artist and band.
we have also used synergy to create a brand and to portray our band and video in the correct wway. We can use many forms of media to do this. We can use magazinez,the internet,the tv, the radio and many other forms. We chose the two which we felt would be the most effective which was advertising the band on the digi pack and also the website.
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